There are two important frameworks for website design:
Functionality and Aesthetics
Both are equally as important as the other, but cover different aspects of what it means to create a website. A website plays three roles. First of all it is the outward facing sales person for the business – on hand 24/7. Secondly it is the user interface for customers who are looking for information, services or products. And thirdly, it is a source of information for Google and other search engines. This third point may not seem inportant because if you cover the first two points then surely this is covered?
Not so. There are certain things Google can see and certain things it can’t. For your website to be fully functional, you need to have optimised it in a way that makes it incredibly easy for Google to know what your site is about.
When you combine these three factors, you truly have a winning website that will carry you and your business a long way.